Rosie Assoulin, Morgenthal Frederics Team on Sunglass Collaboration

TAKING COVER: Rosie Assoulin has teamed with Morgenthal Frederics on sunglasses to accompany her spring presentation, which will be held today in the Meatpacking District.


Assoulin worked with Morgenthal Frederics designer Jeff Press on two styles that will come fabricated in six color variations.

This story first appeared in the September 12, 2016 issue of WWD. Subscribe Today.

The styles — called Demolition Man and On the Boardwalk — feature geometric, colored frames. Both styles will retail for $495 when they hit stores in February at Morgenthal Frederics boutiques, as well as select retail partners.

“I have always admired Morgenthal Frederics — their pieces are so beautifully made and the quality is amazing,” Assoulin said.

Added Press: “In a fortunate twist of fate, Rosie and I were inducted into the CFDA at the same time, and we happened to be seated next to each other at the welcome ceremony. We spoke about how much we admire each others’ collections, and a conversation was born about possibly working together.

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